Founder Forward: Product of SVB

Founder Forward is a program by Product of SVB created to support founders and entrepreneurs as they navigate the challenges of building and growing a company.

We created this explainer video to communicate the program’s purpose and value in a clear, engaging, and approachable way. The goal was to turn a complex proposition into a simple visual story that could connect with founders and make the program easy to understand.

I worked on the project as Animator & Illustrator, developing the illustrations and bringing them to life through 2D animation. I collaborated closely with the creative and art direction to create a visual language that supported the narrative and kept the information engaging throughout the video.

Creative Director: Lisa Smith

Art Director: Vanessa Oliveira

Animation & Illustration: Maria Carasa