Celebrating Every Step
Approach
An animation approach designed to accompany users at different moments throughout their journey, turning everyday interactions into more meaningful and engaging experiences.
Challenge
How can motion design make a digital health experience feel more personal, approachable and engaging, while helping users feel supported throughout their journey?
Motion design for women's health apps.
A welcome animation designed to celebrate a user's first consultation and introduce her personalised action plan.
Independent concept · Inspired by Olira
Context
Women's health apps play an important role in helping women understand their bodies and navigate different stages of life. But beyond providing information, they also need to create experiences that feel supportive, engaging and human.
The mascot brings warmth and personality to the app, celebrating milestones and small achievements throughout the user's journey. It could appear at key moments, such as booking a first consultation, logging symptoms or starting a new phase.
A Mascot to Celebrate Every Step
A little companion along the way
Visualising the Journey
Making progress easier to understand.
Graphic elements and animated transitions help break down the action plan into three distinct stages, making information easier to follow and helping users understand where they are and what comes next.
Understanding the Symptoms
Making progress easier to understand.
Graphic elements and animated transitions help break down the action plan into three distinct stages, making information easier to follow and helping users understand where they are and what comes next.
Independent Concept Project - This project was independently developed as a speculative exploration of how motion design could enhance the user experience of Olira.It is not commissioned by, affiliated with, sponsored by or endorsed by Olira.